Make It Australian: Why Local Stories and Local Production Matter More Than Ever
Australia has always punched above its weight in the world of cinema. From iconic classics like BMX Bandits, Mad Max, Crocodile Dundee and The Castle, to global phenomena like The Matrix, Thor: Ragnarok and Elvis, Australian talent and Australian crews consistently deliver at world-class levels.
Today, as the global screen industry evolves at lightning speed, there is a renewed movement gaining momentum — “Make It Australian.” At Premiere Pictures, we stand proudly behind this call. We believe Australia can and should become one of the world’s great content hubs, where homegrown creativity flourishes and investors are rewarded through the world’s most advanced incentives.
Below is our vision, our why, and the opportunity ahead.
1. Australia Has World-Leading Screen Incentives
Australia doesn’t just ask investors to “support the arts.”
We back it with statutory, audited, government-guaranteed incentives that make film and TV one of the smartest, lowest-risk investment classes in the country.
Key advantages include:
- Producer Offset: Up to 40% return on qualifying Australian production expenditure.
- State rebates: A further 10–20%, depending on location.
- Combined incentives often exceed 50–60% of the budget.
- Transparent, audited QAPE structure ensures 90%+ of spend qualifies.
No other country offers this combination of certainty, transparency, and statutory guarantees.
This is why we say with confidence:
Make it Australian — because Australia makes it profitable.
2. Australian Stories Are Global Stories Now
The world has changed. Audiences are hungry for authenticity, culture, and fresh voices.
Where once the global market demanded “American-style” content, today the appetite is for:
- Locally grounded stories with universal appeal
- Multicultural characters
- Outdoor adventure
- High-energy action
- Human stories with heart
Australia delivers all of this naturally.
From the surf and bush to the suburbs and outback, no two Australian stories look alike — and yet the world instantly connects with them. Our humour, our landscapes, our characters, our dry wit… it all travels.
Make it Australian — because global audiences want what Australia has.
3. Australia Has the Talent and Infrastructure to Lead the Next Boom
When Hollywood wants reliability, they come here.
When streamers want quality at scale, they come here.
When big franchises want breathtaking landscapes, they come here.
Australia has:
- A skilled, world-class crew base
- Modern studios and sound stages
- Advanced VFX and post-production
- A deep talent pool of actors, writers, directors, and creators
- A time zone advantage ideal for global co-productions
And now, with AI-enhanced production, virtual stages, and hybrid pipelines, Australia can scale output faster than ever before.
Premiere Pictures is building a model that aligns perfectly with this new era — smart finance + smart production + global distribution.
Make it Australian — because our talent is among the best in the world.
4. The World Is Turning Toward Sustainable, Ethical Production
Consumers and investors alike are demanding:
- Environmentally responsible production
- Fair labour practices
- Cultural respect
- Transparent financial reporting
Australia already sets the standard in these areas.
Premiere Pictures takes it even further with:
- Ethical investment structures
- Government-backed rebates
- Zero-deficit compounding finance
- Community-positive filmmaking
- Training pathways for emerging creatives
Make it Australian — because it’s the ethical choice for the future of film.
5. Keeping Jobs, Skills, and IP in Australia
Every film we make:
- Employs hundreds of creatives
- Engages local businesses
- Strengthens regional economies
- Builds long-term creative industries
- Creates exportable Australian IP
This isn’t “showbiz.”
This is nation-building.
For decades, Australian stories have created Australian stars.
Now is the time to create Australian wealth, Australian ownership, and Australian global brands.
Make it Australian — because it builds the future economy we want.
6. Premiere Pictures: The New Model for Australian Screen Investment
We believe in a future where:
- Australia produces a continuous slate of premium content
- Investors enjoy extraordinary downside protection
- Audiences embrace Australian-made stories
- The industry is powered by innovation, community, and creativity
Our Compounding Film Fund structure unlocks:
- Government-backed rebates
- Compounding reinvestment
- QAPE-supported bridge finance
- 5–10 year growth strategies
- Multi-project diversification
- Clear, audited reporting
This is the evolution of the Australian screen industry —
a model built for the next 20 years, not the last 20.
Make it Australian — because the future of global content will be built right here.
Conclusion: The Time for Australia Is Now
The world is entering a high-demand content cycle. Budgets are shifting.
Streamers must invest more in local content than ever before.
Audiences want real stories.
Investors want certainty.
Governments want impact.
And Australia stands at the perfect intersection of all of it.
Premiere Pictures is here to lead this movement.
To empower investors, creators, and audiences.
To turn Australian films into global events.
To build a sustainable, profitable, future-proof screen ecosystem.
